Farfetch, the global technology platform leading the way in the luxury fashion industry, and Harrods, the world famous department store based in London, have announced a partnership.
Farfetch has a new partner: Harrods, the world renown British store, is joining José Neves’ network, ready to take their business to the digital level. The goal of this partnership is to give Harrods all the tools to create a digital e-commerce platform and provide an experience as exciting as the in-store one.
“Harrods is famous for its exemplary approach to customer service and ‘art of the possible’ philosophy. Achieving the highest level of customer service in a digital world can be difficult, which is why Harrods has chosen to partner with Farfetch Black & White Solutions. Our experience of building platform technology for luxury brands means that Harrods’ online offer will be every bit as exciting as the in-store experience”, said José Neves, CEO of Farfetch.
Kelly Kowal, Managing Director for Farfetch Black & White Solutions, added that “Harrods has a global customer base, fantastic product offering, and exceptional services such as its loyalty programme. We will leverage all of our experience in managing technical and logistical complexity for luxury brand partners to deliver everything required to achieve the best digital luxury experience for Harrods’ customers”.
Harrods will be involved in all the process with Farfetch, as it will “continue to operate and manage trading on the site, including marketing, brand relationship and product strategy, all creative and editorial content, and customer services”, the same note to investors, published this Tuesday, showed.