Prénatal buys Toys “R” Us Portugal

  • Lusa
  • 27 May 2022

Toys "R" Us Portugal operates in the retail distribution of toys and children's products through 11 physical shops in Portugal and online trade.

Prénatal has acquired exclusive control over Toys “R” Us Portugal through the operation of 11 physical shops in Portugal and online trade, according to a notification to the Competition Authority (AdC).

According to the notice, the merger consists of the acquisition, by Prénatal Retail Group, S.p.A. (Prénatal), of sole control over the Toys “R” Us Iberia, S.A.U. Production Unit (“TRU Spain”) and, indirectly, over its Portuguese subsidiary, Toys “R” Us Portugal – Brinquedos e Artigos Juvenis, Lda.

Prénatal, present in Portugal with shops selling children’s products under the brand name Prénatal, is owned by Artsana, S.p.A., which sells childcare products through specialized shops, including Chicco stores in Portugal.

According to the filing, the two companies are part of the Investindustrial Group, which invests mainly in the industrial and services, retail distribution, leisure and business services sectors.

Toys “R” Us Portugal operates in the retail distribution of toys and children’s products through 11 physical shops in Portugal and online trade.