Anais Raynaud is the new CEO of Cetelem – BNP Paribas Personal Finance in Portugal

Anais Raynaud is the new chief executive officer (CEO) of BNP Paribas Personal Finance in Portugal, better known for its Cetelem commercial brand. The professional, who has a 15-year career at BNP Paribas Personal Finance, succeeds Paul Milcent, who occupied this position since 2018.

“It is with great pride I take on this great challenge. I am very excited to lead this great team in Portugal and to be able to contribute even more actively to achieving Cetelem’s mission: to promote access to increasingly responsible and sustainable consumption that generates a positive economic, environmental and social impact,” said the new CEO, quoted in a statement.

Anais Raynaud joined the BNP Paribas Group in 2006 at BNP Paribas Personal Finance Mexico. For ten years, she led the risk management teams, was head of management control and chief operating officer (COO). In 2016, she flew to Portugal to join the executive committee and assume the operations department, as COO, with over 300 employees under his leadership.