Science4you raises up to €2 million to “play more” in Trump’s country
More than 50% of Science4you's sales are made online, with 80% of its turnover coming from international markets. The focus for growth is the United States.
Science4you has completed an investment round of up to €2 million to accelerate its online sales growth strategy, focusing on the United States, where the company has an office. Currently, e-commerce accounts for more than half of the toy company’s sales.
“This investment by Science4you will enable us to accelerate our expansion in global e-commerce, especially in the United States, and reinforce the innovation that has always been part of the company’s DNA. We intend to continue to grow by around 30% per year in e-commerce over the next few years. The focus is on maintaining the pace of launching innovative products, something we have been doing consistently for many years”, said Miguel Pina Martins, founder of Science4you, and Filipe Ramos, CEO of the company, quoted in a statement.
Led by Draycott, the round aims to accelerate the company’s global e-commerce strategy, “with the goal of growing 30% per year online, as well as strengthening the development of innovative educational products”, according to the statement.
More than 50% of Science4you’s sales are made online, with 80% of its turnover coming from international markets. The focus for growth is the United States, a market where Science4you has a subsidiary, an office in Los Angeles and a warehouse in New Jersey.
Founded in 2008, the company is now present in more than 50 countries, including Portugal, Spain, France, the United Kingdom, Germany, Italy, Poland, the United States, Canada and several Nordic and Latin American countries. It has more than 100 employees.
