The new cluster, based in Madrid, should be operational in January next year. It is not yet known who will assume the leadership of the new Iberian organisation.
L’Oréal is preparing to create an Iberian cluster. The new structure will absorb the multinational’s Spanish and Portuguese teams, but 10% of L’Oréal Portugal’s employees (around 40) are not moving to the new structure. The new cluster, based in Madrid, should be operational by January next year. It is not yet known who will assume the leadership of the new Iberian organisation. In Portugal, the company has been led by Cátia Martins since March 2018. Three hundred workers remain in the Portuguese office.
“L’Oréal Portugal and L’Oréal Spain will create an ambitious, agile and efficient cluster to better serve both countries,” L’Oréal announced in a statement.
“The new entity will also offer a richer intercultural experience, more attractive career paths and development opportunities for teams, as well as greater responsibilities in many roles. Around 90% of L’Oréal Portugal employees will remain with the group, either in Portugal or Spain for this ambitious growth project,” it explained. This means that 10% of the current employees of the Portuguese subsidiary will not be integrated into the new structure.
An official company source, questioned by Pessoas/ECO, said that of the 400 employees of the multinational in Portugal, around 40 have left the international group, 300 will work from Portugal and the rest, around 60, will work in the cluster in Spain or in other units of the group.
“The group will start operating on January 1 2022 and its headquarters will be in Madrid, keeping the activation teams in Portugal. This will allow L’Oréal to promote greater local proximity with customers and consumers in both markets, focusing on Portugal, the go-to-market and front office resources,” says the multinational in the statement.
At the company’s office in Portugal, which remains in Arquiparque, Miraflores, there will be “a stronger activation team, keeping 300 employees to drive the consumer-centricity strategy.”
(Article last updated at 17h24 p.m.)