Production starts on Ronaldo’s first fiction series

Cristiano Ronaldo said production has started on “Day 1s”, a football drama that marks the Portuguese player’s first move into fiction, in a step that broadens his media and entertainment business interests beyond sport.

The series is being produced by UR•Marv Studios, a venture linking Ronaldo with British director Matthew Vaughn. A release date, distribution platform and episode count have not yet been disclosed.

The project was first revealed in July by British newspaper The Sun. At the time, Carlos Peres, chief creative officer of the studio, told +M that Ronaldo is an executive producer of the series and will appear as himself in a limited number of episodes.

According to The Sun, the story centres on Stanley Dalton, a fictional football agent played by Damian Lewis, and is based on a concept created by Darren Dein, the real-life agent who represents Thierry Henry and is also an executive producer on the series.

The project adds to Ronaldo’s partnership with Vaughn. When the footballer invested in the studio venture in April 2025, UR•Marv Studios said the pair had already financed and produced two action films together and were preparing a third in the same series.

Originally published at Eco.pt