Nos and Benfica sign €104.6 million agreement for television and multimedia rights
The agreement was signed between Nos Lusomundo Audiovisuais, the Eagles' SAD and the club's TV channel (Benfica TV) and covers the senior football team's home games.
On Monday, Nos and Sport Lisboa e Benfica (SLB) SAD signed a contract for the transfer of television and multimedia broadcasting rights worth €104.6 million.
The agreement was signed between Nos Lusomundo Audiovisuais, the Eagles’ SAD and the club’s channel (Benfica TV) and covers the senior football team’s home games – at Estádio da Luz in Lisbon – for the national championship (first division). It also includes the broadcasting and distribution of the Benfica TV channel.
“The contract will be valid for the 2026/2027 and 2027/2028 seasons, with the total financial compensation amounting to €104,600,000”, Nos and SLB SAD announced in a statement released to the Portuguese Securities Market Commission (CMVM) after the Lisbon stock exchange closed.
The confirmation came hours after Benfica’s SAD and Nos revealed that they were in negotiations to sign a television rights agreement for two seasons. Over the weekend, the sports newspaper Record reported that SLB and the telecommunications operator led by Miguel Almeida had reached an agreement to renew the contract for another two seasons for €100 million.
SLB anticipates television revenues of €114.2 million
Benfica estimates that the total value of television revenues under this agreement with Nos will amount to €114.2 million for the 2026/2827 and 2027/2028 seasons.
In the case of Benfica TV, it should be noted that the channel’s advertising contract is expected to add an additional €2.4 million to the total amount.
“Benfica SAD retained the right to exploit dynamic advertising at the Sport Lisboa e Benfica Stadium during the 2026/27 and 2027/28 seasons, valued at €7.2 million”, the Luz club said in another statement published by the CMVM.
The partnership between Nos and Benfica dates back to 2016, when the operator “neighbouring” Alvalade signed a ten-year contract worth €400 million (€40 million per season or €48 million at current prices adjusted for inflation).
Last October, in an interview with ECO, Benfica SAD’s financial director revealed that the club had at the time “two proposals in place, not approved, but ready to be signed” for amounts above €50 million per year.
Nuno Catarino seemed more inclined for Benfica to opt for the more traditional offer (from Nos), because a two-year contract is too short a term for any “new” brand to put together a business plan to attract customers in an industry that needs some time to consolidate customers around a new product.
