Mello group wine company invests 15 million euros in logistics and bottling centre in Vendas Novas

  • ECO News
  • 18 March 2025

Winestone's new premises in Vendas Novas will start operating at the beginning of next year. The aim is to support the strategic growth plan of the company led by Pedro Pereira Gonçalves.

Winestone, the José de Mello group company dedicated to the wine sector, will invest 15 million euros by 2030 in a new logistics and bottling centre in Vendas Novas, as part of its growth plan for the next five years.

The space will have an initial covered area of 21,000 square metres (m2) and a total area of more than 55,000 m2 located in the Vendas Novas Industrial Park. The aim is to expand Winestone’s production storage and finishing operations and capacities, namely to install new high-tech filling lines and focus on sustainability through more efficient logistics solutions and bottling practices that minimise waste and reduce the carbon footprint.

From the beginning of 2026, when this logistics centre will start operating, Winestone plans to accelerate its expansion strategy in the domestic market and exports, and invest in increasing production capacity.

Winestone guarantees that this investment process “ensures the maintenance and valorisation of all the group’s employees, while at the same time stimulating the local economy through the creation of new jobs”, although it doesn’t detail how many jobs it will create.

“With this strategic investment, we have completed another decisive stage in our plan and we continue to fulfil our purpose, which is to take the brands most admired by consumers from Portugal to the world”, said Winestone’s CEO in a statement sent to the press on Tuesday.

Pedro Pereira Gonçalves adds that “this Winestone centre, which stands out for its advanced technology and operational excellence, will be fundamental for, on the one hand, responding more efficiently to the needs of national partners and customers and, on the other, expanding capacity in a sustainable way, guaranteeing a consistent and efficient presence in international markets”.

Plan to export more than 60%

José de Mello’s subsidiary has a strategic plan up to 2030 that aims to achieve an export volume of more than 60%. About a year ago, it acquired Quinta de Pancas to enter the Lisbon region, after arriving in the Douro and Vinhos Verdes regions in October 2024.

This holding company’s assets include Ravasqueira — in the Mello family’s sphere for 80 years in the Alentejo — and Quintas do Côtto, Retiro Novo and Paço de Teixeiró, as well as the Krohn brand, known for its Port wines. It is currently in the Alentejo, Lisbon, Douro and Vinhos Verdes regions.

“Throughout 2024, we consolidated the integration of our assets, reformulated the brand portfolio and deepened relations with the markets in which we are present”, recalls Pedro Pereira Gonçalves, Winestone’s CEO.

Bottles of Quinta do Côtto, Ravasqueira and Paço de Teixeiró are distributed by José Maria da Fonseca Distribuição (JMFD).