The public bank is investing in digital, but Caixa Geral de Depósitos says it doesn't forget her elders in this process.
Caixa Geral de Depósitos (CGD) will invest more than 200 million euros over five years in digital transformation. The transformation plan aims to focus on technology, but does not forget older customers and will not lead to redundancies or closure of branches.
“The first thing was that we’ve always thought about transformation to be very inclusive. We’re not all ‘millennials’ [people born between the 80s and 90s] and a bank that serves so many millions of Portuguese people has had since they were young, that it doesn’t really cross their minds to go to an agency, to the older person”, explains Maria João Carioca, CGD’s administrator and responsible for the digitalisation process, to Jornal de Negócios.
According to Maria João Carioca, the focus on technology aims to make the bank “ready for the future”, adjusting its services and being that 50 million are for digital transformation and the remaining 150 million “in transformation as a whole”.
Although CGD has an ongoing restructuring plan, the head ensures that ‘a restructuring plan cannot be, and is not at all, a plan to reduce costs or sell assets’, adding that digitisation will not dictate the closure of further branches or redundancies.